Amaron Pro Racing to establish India's first Racing Academy

About Amaron Pro Racing

Amaron Pro Racing is a corporate sporting imitative of leading automotive and industrial battery maker Amara Raja Batteries and will be the umbrella for all motor-sport activities of Amara Raja and consistently promotes events that encourage participation in motor-sports from the junior school level itself.

The motor-sport initiatives of Amaron Pro Racing include:

1. Amaron Max-a-Cart Challenge: To encourage junior/ senior school talent through national-level, inter-school karting challenge championship programs.

2. Amaron-NK Racing Academy: To nurture talent and promote motor-racing in association with Narain Kartikeyan the fastest Indian and the first Indian to reach the pinnacle of motor-sport.

3. Sponsorship-Endorsement program: To provide continuous support to the Indian talent by the way of sponsorship.

4. Merchandise program: To induce a sense of aspiration based on the motor-sport lifestyle and grow the motor-sporting community.

5. Formula Amaron Asia: The scope of the AMARON PRO Racing initiative will encompass amongst other things to eventually run a prestigious championship.