| London,
Great Britain, May 7- Precision is a key word in both
motorsport and the watch industry, so the announcement of TW Steel
as the new Official Timing and Watch Partner for A1GP World Cup
of Motorsport is an ideal match. Both the series and the watch
company are young and growing rapidly, so the three year deal,
starting for the 2008/09 season, will see them continue to do
this together on a world stage, said a release from A1GP.
'This
is a very exciting period for A1GP and TW Steel,' said
A1GP Chairman, Tony Teixeira, 'We are both expanding
at a vast rate of knots and have the same aspirations to be recognised
in the four corners of the world for excellence in our own fields
- A1GP for providing the most exciting racing and TW Steel the
most innovative and desirable time pieces. Timing is an essential
element in motorsport, so to have such a young, vibrant company
partnering us in this is exciting.'
This
new partnership is also viewed by TW Steel as a major development
which will aid the growth of what is a relatively new company
and its Managing Director Jordy Cobelens said: 'The
partnership with A1GP is a very big and important step for TW
Steel, and it will help achieve the goal of becoming the biggest
brand in oversized watches.'
The
company's logo, which includes two solid dots that are on the
face and strap of every watch, will appear on all the series'
official timing screens and on trackside signage, while fans will
be able to buy a special A1GP edition watch, all accurate to one
twentieth of a second, as part of a retail and merchandise partnership.
TW
Steel is a Dutch company with its name meaning 'The Watch in Steel'
and its tag line being 'big in oversized watches'. These highly
individual watches have proved so successful since they were first
introduced three years ago that in 2007 alone the company's turnover
rose by 300 percent, and its worldwide representatives doubled
in numbers to nearly 50. Size is very much part of these watches
identity with their faces being between 37 and 50milimetres and
the company claiming 'large sizes are also in chime with the current
fashion trends'.
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