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Chennai racing lass Alisha is
Amrutanjan Brand Ambassador

Amrutanjan, one of the leading OTC brands in the country with a 115 year old heritage has now got a brand ambassador. And it is none other than Miss. Alisha Abdullah, the teenage racing sensation from Chennai who incidentally also happens to be the only female Super Bike Racer in the country.

Amrutanjan enjoys a sizeable market share in the pain balm segment and is a house hold name in India and many other countries.

Mr.Sambu Prasad, Managing Director, Amrutanjan Health Care Ltd said “We are happy to have Ms. Alisha Abdullah, the only female super bike racer in India as our Brand Ambassador”.

The company’s aim is to strengthen the products association with sprain and aches. Part of this strategy will be the encouragement of women sports persons.

Alisha will be leaving for Thailand on 18th July for training on the GRXR 750 cc super bike. She will be trained under Mr. Graham Knight from Germany, and on September 1st would be going to US for further training.

To cash on the demand for Ayurvedic products in a global market Amrutanjan is investing in R&D and developing new products in skin care and other heritage range. These products will be launched in phased manner in the years to come.

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