Amrutanjan,
one of the leading OTC brands in the country with a 115 year old
heritage has now got a brand ambassador. And it is none other
than Miss. Alisha Abdullah, the teenage racing
sensation from Chennai who incidentally also happens to be the
only female Super Bike Racer in the country.
Amrutanjan
enjoys a sizeable market share in the pain balm segment and is
a house hold name in India and many other countries.
Mr.Sambu Prasad,
Managing Director, Amrutanjan Health Care Ltd said “We
are happy to have Ms. Alisha Abdullah, the only female super bike
racer in India as our Brand Ambassador”.
The company’s
aim is to strengthen the products association with sprain and
aches. Part of this strategy will be the encouragement of women
sports persons.
Alisha will
be leaving for Thailand on 18th July for training on the GRXR
750 cc super bike. She will be trained under Mr. Graham Knight
from Germany, and on September 1st would be going to US for further
training.
To cash on
the demand for Ayurvedic products in a global market Amrutanjan
is investing in R&D and developing new products in skin care
and other heritage range. These products will be launched in phased
manner in the years to come.
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