Q : Force
India is now entering its second year in the championship. How do
you intend to build on the first season?
Dr.Vijay
Mallya (VJM) : When we started as Force India at the beginning
of the 2008 season we were quite pleased with the progress we made,
we were midfield until we got to Europe. We showed some early gains
and I was encouraged by the progress, but then in comparison to other
teams I think it's fair to say that we flattened out. I am not saying
we didn't improve, as I have often heard people say that Force India
is perhaps the most improved team in the paddock, but clearly we did
not improve enough. With this view in mind I did a lot of introspection
and a reality check. I found that for many reasons that I had to make
some changes to the structure of the team and to bring in some suppliers
and partners I hoped would help us bridge that gap.
We still have
much to learn as a team, but I hope that the experience we gained
in 2008 sets us up properly for 2009. We have a lot to be excited
about; a new drivetrain package and great new opportunities within
the 2009 technical regulations.
Q : What
will your aims be as a team?
VJM
: To be brutally honest, I would not be happy if we didn't
show some much improved, and much needed, performance. What we really
set out to do over the winter was to put in place structures, procedures
and partnerships that would give improvement, but crucially, no excuses.
I would like to see a strong start, rising to points mid-season and
a definite improvement in qualifying. Regular points finishes should
be the aim.
Q
: How do you see the new McLaren Mercedes partnership helping to reach
this goal?
VJM
: By using the same drivetrain as another team, Force India
now has a high-level benchmark of its own performance. If performance
relative to McLaren - the 2008 championship winning team - is low, there
are only a reduced number of variables that need to be analysed and
understood. Due to the late signing of the contract and the limited
time available for designing and building the VJM02, immediate benchmarking
is not be possible, but I would hope that by the mid-season point Force
India will have established itself well enough to accurately analyse
its performance. The complete supply of a drivetrain has also allowed
us to put our expertise in areas where it is needed. In doing this the
team can progress at a quicker rate with the rest of the car.
Q
: Is this a way forward for the small, independent teams participating
in F1?
VJM
: We can't say this is a blueprint for the way smaller, independent
teams will conduct their affairs in future, but it is a very good way
to safeguard the health of these teams right now. We did not have sufficient
resources to compete with the larger and manufacturer teams on many
levels, such as KERS. We have not done anything that contradicts the
word or spirit of the regulations, we have just used them to try to
get the most out of where we are right now.
I
would like to think it is in everyone's interest for Formula 1 to have
competition and more teams, and if partnerships exist that allow smaller
teams to use their own resources more effectively and compete on a higher
level, then surely that should be embraced.
Q
: Do you think that the new regulations will benefit the team?
VJM
: There are many advantages in such a major upheaval in technical
regulations. A very mature set of rules always means that teams have
had the time, and in some cases huge resources, to investigate every
possible solution. As a smaller team we did not have that luxury. Now
we are going back to basics and having to rethink the engineering of
the car completely. Some people might get it right, others might need
some work throughout the season. So in that respect we are on a much
more even footing.
Q
: You are remaining with the same driver line-up as last year. What
influenced this decision?
VJM
: Giancarlo and Adrian worked well for us in 2008. We certainly
benefited from having Giancarlo's experience and Adrian is a hungry,
upcoming driver who also knows the team well. It was the best driver
combination available at the time.
Much
has been made of our decision not to employ an Indian driver, but it
was my feeling that, although there is great talent out there, it is
not right for Force India at the current time. Of course at some point,
from a patriotic point of view, I would love to see an Indian driver
driving an Indian car and I have always said that with 1.2 billion people
there must be a Lewis Hamilton in there somewhere! We will keep our
eyes peeled and if, or when, the time is right, you'll see it happen.
Q
: With the global economic crisis showing no signs of abating, are you
concerned about the team's finances or prospect?
VJM
: Clearly one has to be concerned about what is happening in
the world today. It's unfortunate but true that we have to cut our costs
and live in the real world and balance both income and expenditure.
Force India is in a good enough position, it's a smaller team with a
much smaller budget than the big boys and so it is probably relatively
easier for us to manage under these circumstances.
From
a sponsor side, as my companies are sponsoring the team as well, we
have an independent measurement of the exposure and the value of that
exposure in relation to what we spend. I have to say that the results
have been very encouraging, so even though we are not a front running
team yet we have got value for money.
Q
: Have the new regulations and cost-cutting measures been a positive
influence for the sport in your opinion?
VJM
: Absolutely, I support the initiatives totally. For existing
teams it is crucial to make budgets go further, but if the sport is
to attract new teams and sponsors, it has to be feasible from a financial
point of view, particularly in these hard times. Take it to any corporation
in the world, and you have to make it work for you: you have to get
a lot of bang for your buck as they say. If costs spiral out of control,
it will make it nigh-on impossible for anyone to justify entering the
championship.
Q
: This project, in many respects, has been a learning experience for
the Indian population as well as the team itself. What has the reaction
been back home?
VJM
: I think the prospects are bright, challenging and exciting.
India has a strong, young and upwardly mobile middle class. The Indian
economy is expected to grow at 7% despite the global economic meltdown
and the quest for entertainment is growing. Force India have partnered
with MTV to produce a reality show called "Fast and Gorgeous"
to identify four speed divas who will represent Force India during race
weekends. This is expected to add great excitement amongst the youth
and add further to the exponentially growing F1 television audience
in India. There is also great media interest with national newspapers,
whose circulation is amongst the highest in the world, regularly featuring
the Force India Formula One Team.